Representing yourself or your brand is one of the most important factors in LinkedIn marketing. This means ensuring your posts are an accurate reflection of your business – and that you maintain your brand consistency, which extends to the creation of your LinkedIn URL.
It might seem small, but having a relevant LinkedIn URL can make a big difference when it comes to your brand awareness.
So, if you’re wondering how to change your LinkedIn URL, we explain it all in our blog below. Read on to find out more about LinkedIn URLs, their importance, and example URL formats…
What is a LinkedIn URL?
A LinkedIn URL is the web address that leads to your or your business’s profile page. It’s unique to you or your company and follows a format that usually includes your name or the name of your business.
LinkedIn URL example formats
To help you understand the best way to format your LinkedIn URL, let’s take a look at some examples:
- Full name: A simple URL for an individual’s LinkedIn profile would just be their first and last name, e.g. www.linkedin.com/in/james-smith
- A unique variation: If your name’s URL is taken, try a variation of it instead, such as using your middle name. So, www.linkedin.com/in/james-andrew-smith
- Name and job, or brand name and business at the end: You could put your job in your URL, or the type of business your brand is in. E.g. www.linkedin/com/in/james-smith-writer, or www.linkedin/com/in/cakeswithclaire-manchester-bakery
How to change your LinkedIn URL
Changing your LinkedIn URL is simple, just follow the steps below:
- Click the Me icon at the top of your LinkedIn homepage.
- Click View Profile, and on your page, click the Edit icon.
3. Under the Edit your custom URL button, select Edit next to your public profile URL.
4. Type or edit your desired URL, using examples from the list above. 5. Select the Save button.
Remember, your URL must be between 3-100 characters long and mustn’t contain any special characters, symbols, or spaces. Check out StraightIn’s LinkedIn URL for more inspiration.
How to share your LinkedIn profile link
To share your LinkedIn profile with others, you can simply copy your URL and paste it onto a message. Alternatively, to share your profile with a connection, follow the steps below:
- Select the Me icon at the top of your LinkedIn homepage.
- Click View profile and then select the More button.
- From the drop down, click Send profile in a message.
- From the box that appears, type in the name of the connection you wish to send your profile to.
Why should you customise your LinkedIn URL?
It’s a minimal action, but customising your LinkedIn URL can have several benefits when it comes to marketing yourself or your brand. For example, it:
Makes you or your brand more findable
Customising your LinkedIn URL helps to make you or your brand more findable. If your URL isn’t relevant to you or your business’s name, it can make it harder for people to find you on search engines.
This could impact the chance of you connecting with someone valuable to your business’s progression. Or, make it difficult for business leaders to find out more about your brand’s products and services.
Better reflects professionalism and credibility
You or your business’s website and social media profiles are a reflection of your brand – so it’s important that you maintain a professional presence.
Creating a URL that is professional-looking and well-considered will enhance your credibility as a brand, meaning you’ll appear more trustworthy to prospective customers and stakeholders.
Shows you pay attention to the small details
A carefully considered LinkedIn URL can boost the consistency of your brand’s identity, and show you pay attention to the small details. It might seem small, but it can help your business stand out in a crowded market.
Seeing little success with your current LinkedIn marketing strategy? Get help from StraightIn today
Are you having trouble making a mark with your LinkedIn marketing strategy? Well, StraightIn is here to help. Our services include Outreach Marketing, LinkedIn Advertising, Content Marketing, and Personal Branding.
Our team of experts have 5 years’ of experience in LinkedIn marketing strategies, working with businesses in every industry. So no matter who you are, where you’re located, or what your brand provides; when you work with StraightIn, you’ll know you’re in the right hands.
Get in touch with us today to find out more about how we can help you. Call 0161 518 4740, or email grow@straight-in.co.uk.
