For a long time, LinkedIn has been a go-to resource for companies in the marketing and sales industries. LinkedIn is 277 times more successful for lead generation than Facebook or Twitter, according to HubSpot research.
And with a little a bit of help, LinkedIn Sales Navigator lets sales representatives develop even better pipelines with faster sales pathways.
There are several ways that you may enhance your sales navigator.
Learn how to utilise LinkedIn’s Sales Navigator efficiently by following these practices.
Save leads and accounts for prospecting you wish to track using sales navigator filters.
A sales rep’s pipeline may save individual contacts or companies in Sales Navigator. These prospects will appear in their Sales Navigator news feed, which has a few extra features than their usual LinkedIn feed. Reps may sort their feed updates by top leads or accounts, as well as most recent updates. Consider it the New York Times for your representatives’ pipeline. They can keep up with any significant changes or news in their lead’s organisation or job, such as when someone is promoted, or a corporate announcement is issued.
If you utilise it correctly, your InMails are endless.
InMail is a great and convenient tool for connecting with prospective clients since it enables you to send direct messages to other LinkedIn users with whom you are not linked.
As a frequent Search Navigator user, you may discover that your InMail messages expire again and again. Fortunately, there is a solution – secret messages, which may transform your account into infinite email storage.
How is this accomplished? When you send an email, it generates a response and is returned to you. Even if the reaction is as simple as “No, thanks!”
As a result, your tone must be carefully developed to elicit a reaction from prospective consumers – even if they are not already using your service. It would help if you utilised this chance to generate intelligent, focused, and quality emails rather than sending spam to prospective consumers.
Make the most of your branding opportunities.
Another method to utilise LinkedIn Sales Navigator is to concentrate on and include your own personal branding to sell yourself and the good or service.
“If you want to use LinkedIn Sales Navigator successfully, the first step is to focus on your personal branding,” says Catriona Jasica of Top Vouchers Code. “Engage in discussions and ask thoughtful questions. Join LinkedIn groups and try to build trust with your audience. Always remember to sell the solution first and the product second. This is the most effective way to use LinkedIn Sales Navigator for prospecting.”
Conclusion: LinkedIn Sales Navigator helps you prospect more effectively.
LinkedIn is a B2B sales and marketing powerhouse, and Sales Navigator provides essential data to help your team make the most of it. Whether a one-person team or a large corporation, this application can help you close transactions with a human-centred approach. There will be no more guesswork or cold emails. LinkedIn Sales Navigator reveals the closing secrets of the finest prospectors and sales professionals.
