Growing the number of followers for your LinkedIn Company Page is an essential aspect of building a strong online presence. By increasing your followers, your content will have a more significant organic reach, and your target audience will have better insights into your business. This is crucial when it comes to marketing via LinkedIn. However, increasing the number of people that follow your company page is often difficult, as people tend to have a higher threshold when it comes to engaging with businesses instead of individuals.

To put things into perspective, think about it – how likely would you be to follow a business page, compared to accepting a connection request that came from the Managing Director of the same business? That being said, there are several ways in which you can leverage the power of LinkedIn and grow your community through your company page.

At StraightIn, we receive many questions from prospects and clients, asking how they can increase the number of followers on their LinkedIn Company Page. Although LinkedIn briefly had a new feature where you could invite your connections to like the page, it was quickly retracted as people overused it. Therefore, the best way to organically grow the number of people following your business page involves some time input, but the key is consistency. By consistently posting high-quality content, engaging with your audience, and reaching out to relevant people in your industry, you can build a loyal following that will help you achieve your business goals.

Update your LinkedIn Page

When it comes to promoting your company and attracting potential prospects, having a complete, up-to-date, and visually appealing company page is crucial. This means ensuring that your banner image is not only visually appealing but also modern and relevant to your brand. Additionally, it’s important to make sure that all your website information is complete, accurate, and up to date. This includes providing relevant information about your company, product or service offerings, and any other relevant details that potential prospects may find useful.

Having complete and accurate contact details is also essential, as it helps potential prospects to easily get in touch with you. This includes providing your business address, phone number, email address, and any other relevant contact information that may be necessary for your target audience.

It’s worth noting that incomplete or outdated information on your company page can significantly hinder your efforts to attract potential prospects. Research has shown that pages that are up to date and complete with information get 30% more views, and significantly higher engagement than those that aren’t. Therefore, it’s important to keep your company page up to date and make sure it provides all the necessary information that your potential prospects may need.

Make sure it’s SEO optimised

When it comes to optimizing your online presence for search engines, most people focus on their website. However, it’s important not to forget about your LinkedIn company page. This platform has a domain authority that is extremely high, which means that it can be a valuable tool for improving your online visibility.

To make the most of your LinkedIn company page, you should start by ensuring that your business description is keyword-rich. This means using relevant keywords that accurately describe what your business does and the problems it solves for its customers. By doing this, you’ll be more likely to attract the attention of people who are searching for businesses like yours.

When your LinkedIn company page is properly optimized, you’ll likely see an increase in page views. In fact, it’s not uncommon for a well-optimized company page to rank higher in search results than a small website. By taking advantage of the high domain authority of LinkedIn and crafting an effective business description, you can help your business get noticed by more people online.

Engage your Employees

To improve your company’s online presence, one of the most crucial steps is to create momentum by actively sharing your content. A good starting point is to encourage your team members to interact with your content by liking, commenting, and sharing it on their personal and professional networks. This way, you can reach a wider audience and increase your visibility.

In addition to that, tagging your company page in all relevant posts can give your content an extra boost in exposure and help you attract more followers. This will also help your content to appear in relevant search results, making it easier for potential customers to find you.

Furthermore, it’s important to ensure that your content is high-quality and engaging. This will not only help you to retain your existing followers but also attract new ones. Creating content that is relevant to your industry and audience while being informative, entertaining, and visually appealing can help you stand out from the crowd and establish your brand as a thought leader in your field.

In summary, by actively sharing your content, encouraging your team to engage with it, and tagging your company page in all relevant posts, you can increase your online visibility and attract more followers. Additionally, by creating high-quality and engaging content, you can establish yourself as a credible and trustworthy brand in your industry, which can lead to more conversions and higher revenue.

Post Content Regularly

When it comes to increasing engagement on your company’s social media page, regular posting is key. In fact, research shows that company pages that post at least once a week tend to see twice as much engagement compared to those that don’t. This makes sense because the more often you post, the more likely your followers are to see your content, engage with it, and share it with others. But what types of content should you be posting to maximize engagement? Visual and video content tend to be the most effective. This is because they are more eye-catching and tend to elicit stronger emotional reactions from viewers. Additionally, visual and video content can help to convey your brand’s message in a more memorable and impactful way, which can help to build brand awareness and attract new followers.

So, if you want to increase engagement on your company’s social media page, make sure to post regularly and focus on creating high-quality visual and video content.

Encourage Engagement

If you’re looking to increase engagement on your company’s LinkedIn page, there are a variety of tactics you can try. One popular strategy is asking for engagement outright. This can be done by posing questions in your post’s captions that are designed to encourage comments. Alternatively, you can ask people to like or share your content if they agree with it, or even use LinkedIn’s range of reaction options to allow people to vote for different answers. Another tactic is to court controversy in your posts. While this requires a bit more finesse, it can be an effective way to generate significant discussion on your page, which can then cause your content to be surfaced across larger networks on LinkedIn. Ultimately, the more people that engage with your posts, the more likely they are to be seen by others. This is because engagement on LinkedIn is exponential, meaning that the more engagement you receive, the more people will see your content, which will then lead to even more engagement. By following these strategies, you can increase your company’s visibility on LinkedIn and improve your engagement levels over time.

Analyse your Competitors

If you’re looking to improve your business page’s following and engagement rate, it’s worth taking a look at what your competitors are doing. By analyzing their content strategy, you can learn a lot about what works and what doesn’t in your industry. This is especially true if your competitors have a similar target audience to yours.

Pay attention to the type of content they post, the frequency of their posts, and how they engage with their audience. Take note of any trends or patterns that emerge from their content strategy and try to adapt those strategies to your own business page.

Of course, you don’t want to copy your competitors outright – that won’t help you stand out from the crowd. Instead, put your own spin on their successful strategies. Add your unique voice and personality to your posts, and make sure that you’re always providing value to your audience.

By following these tips and taking inspiration from your competitors, you can give your business page a great headstart in improving your following and engagement on your posts.

Give them a reason to follow you

One of the most important things to keep in mind while creating content is to make it engaging and interesting to your audience. Your content should not only focus on promoting your business, but it should also provide value to your audience. You can achieve this by providing hints and tips that are relevant to your target audience. You can also share blog posts that are both informative and readable. It’s important to keep your posts concise and to the point so that people can read them easily in a day. While doing so, it’s also important to ensure that the content is engaging enough to encourage your audience to share it with others.

One super effective method of creating and promoting content is to have a chain of content that you publish daily. This will ensure that people follow your page to see what you’re sharing each day. When you create a chain of content, make sure that each post is unique and informative. This will keep your audience engaged and interested in what you have to offer. Additionally, you can also encourage your audience to share your content with their friends and followers. This will not only increase your reach but also help you connect with a wider audience.

Engage with other Company Pages

When you visit a company page on LinkedIn, you might have noticed a section called ‘similar pages’ or ‘people also viewed’. This section displays a list of pages that are related to the page you’re currently viewing based on the audience’s interests and search history.

As a business owner, you can leverage this feature to expand your reach and attract potential customers. The idea is to find pages that are similar to your business but not direct competitors. For instance, if you run a digital marketing agency, you could engage with the content of a page that offers web design services.

By engaging with their content, you’re not only building relationships with other businesses but also increasing your chances of being suggested to their audience. This will help your company page to surface in the ‘similar pages’ section when people visit those pages, thus expanding your reach and attracting more potential customers.

In short, finding and engaging with similar pages is an effective way to increase exposure and attract more leads to your business.


There are various effective methods that you can use in combination with a personalized outbound campaign to boost traffic to your company page and website through LinkedIn. These methods include creating compelling and shareable content, joining relevant groups and discussions, engaging with your audience, optimising your profile, and utilising LinkedIn’s advertising platform. By implementing these tactics, you can increase your visibility, establish your brand as an authority, and attract potential customers to your website.

If you’re interested in exploring these strategies further and discussing how we can help you achieve your growth goals, please reach out to our team at 0161 518 4740.

We’re passionate about helping our clients succeed with one of the most cost-effective forms of marketing available using LinkedIn.