LinkedIn is a social network that’s all about career advancement. It’s a great place to find new opportunities and connect with potential employers, but if you’re not careful, your profile can come across as old-fashioned or bland. If you want your work history to stand out, it’s time for an update! Here are some ways you can improve the way your skills and experience look on LinkedIn:
Add more skills to your profile
If you’re looking to add more skills to your LinkedIn profile, think about what you want your next job to be and then figure out what skills you need to get there. You can start with the list of skill sets that are most important for your industry, like these:
- Programming languages
- Software development methodologies
- Cloud computing models and architectures
- Data science tools and applications
Displaying your willingness to learn
LinkedIn is a great place to display your accomplishments and experience through your CV, endorsements, and recommendations. It’s also a great place to show how you’re still a work-in-progress, a student of life who is going through a process of never-ending improvement and hasn’t grown complacent and stagnant after years of gathering experience. Displaying this quality will reassure your potential clients and employers that you’re striving to keep up to date with the skills your industry is developing and demanding.
LinkedIn Learning is a great place to start. It offers courses taught by industry professionals in several areas – business, marketing, creativity, software development, etc. Completing a course also gives you a certificate which you can choose to display on your profile.
It’s especially valuable to display the most recently added certificates to show that you are just as passionate about learning as you are about working.
Leverage old connections
- Make sure you have a connection with the hiring manager.
- Ask for an introduction to the hiring manager from someone you do have a connection with.
- Ask for an informational interview with the hiring manager by asking their advice on a particular topic or industry and letting them know that you’re interested in joining their team (if it makes sense).
- Ask for referrals from your connections to people who work at companies where you want to work or have worked before, even if those connections aren’t directly connected to what job openings exist today! A referral will always put your name in front of someone who may be able to help you get hired faster than any other tactic out there — so don’t shy away from asking!
Use videos to make your profile stand out
Use videos to make your profile stand out.
Videos are a great way to show off your personality and get noticed by recruiters, especially when you’re applying for jobs that have hundreds of applicants. But don’t just throw any old video in there—make sure it’s relevant to the job you are applying for!
Here are some tips on how to use videos:
- Make sure the video is under two minutes long (no more than one minute). Recruiters won’t take time out of their day to watch videos that go on forever.
- Use a video that is relevant to the job you’re applying for (for example, if you’re applying for an accounting position at a bank, show off your math skills with a simple addition problem).
- Use your experience as an employee at previous companies or educational institutions in which you received training or education certificates outside of work (like classes taken while getting your degree).
Include updates about your accomplishments
After you’ve applied for a job and then subsequently landed it, make sure that your LinkedIn profile reflects what you have done since then. Some things to consider highlighting are:
- New skills or accomplishments. Did you take a class? Volunteered at an event? Went on an interview? Did well at some point during the application process? If so, add it to your profile! It will help show potential employers that there’s more to your resume than meets the eye—and also shows them how much effort you’re putting into improving yourself outside of work hours.
- New job titles and responsibilities. If you were promoted since applying for this position (or if there was one open position on the company website), add that information as well! This way potential employers can see how quickly and effectively you have progressed within their organization—which is always an attractive quality when trying to attract new hires.
There are plenty of ways you can make your profile more competitive on LinkedIn!
As you can see, there are plenty of ways you can make your profile more competitive on LinkedIn! You can use all these techniques to update your profile and make it stand out from the crowd.
In addition to these tips, there are other things you can do to improve your visibility on LinkedIn. You should also take advantage of the new features that LinkedIn has introduced recently. For example:
- Use videos in your profile
- Include updates about accomplishments after applying for a job (you will be able to update this content through messages or by clicking on “Edit Profile”)
How to make your profile more human
Make your profile more human.
LinkedIn is a professional platform, but it’s still important to keep in mind that LinkedIn is a social media site. It’s okay for your profile to be personal and show off who you are outside of work. You can add a photo or video that represents you as an individual and make your profile stand out from other professionals on LinkedIn. For example, if you’re into photography or videography, consider adding some examples of your work to your profile—that way potential employers will know how creative you are!
If you want even more ideas for adding personality to your LinkedIn page, check out these seven tips for making sure people see the real side of who you are when they visit it: https://www.forbes.com/sites/hollisgonzalez/2015/10/06/7-ways-to-make-your-linkedin-profile-more-human/#686400b6f5c6
Make your photos more current
- Make sure your photo is recent.
- If you don’t have a good photo, get one taken.
- Make sure your photo is appropriate for the position you’re applying for.
- Make sure your photo is in focus and has good lighting.
- Make sure your photo is not blurry.
Update your headline and summary
Whether you’re a new hire, career-changer, or executive who needs to update their profile for professional reasons, now is the time to do it. To ensure your LinkedIn profile is up-to-date and relevant for 2023 and beyond, start by updating your headline and summary. Your headline is displayed at the top of your profile and should reflect what you want candidates to understand about you in just five words or less. Your summary provides more detail about your background as well as explains why someone should consider reaching out.
In both cases, make sure they reflect your current role at work and highlight any skills learned this year (or even last). Don’t forget: people will be researching more about themselves than ever before—so why not take advantage?
Update your contact info
- Update your contact information.
- Make sure the email address, phone number and physical address listed in your profile are all correct.
- Update your website URL if necessary, or delete it altogether if you don’t have a website to link to (in which case you probably shouldn’t be on LinkedIn).
- Update your profile photo. You should have one that represents what you do or who you are; if it doesn’t represent either of those things anymore, update it!
Make sure your work experience still makes sense to you
If you’ve had a big change in your career that makes your current role seem like a bit of a stretch, then it may be time to rewrite your work experience section. If you’ve been in the same role for too long and are looking for something new, then it’s okay to leave your work experience section as is.
If you’re not sure how long is too long or if your current job isn’t really relevant anymore, give yourself some time away from LinkedIn and come back with fresh eyes before deciding what to do with this section.
Be more active on LinkedIn
Posting and sharing things on LinkedIn is a great place to start, but don’t stop there. Comments are a great way to add a bit more character to your posts and shares on LinkedIn. When sharing a piece of content, if you add a comment explaining why you think something is worth sharing, it’ll increase your value as a poster on people’s feeds.
Sometimes it is hard to tell why content is being shared. Is this your work? Is this something you look up to? Is it something you think is worth a discussion? What purpose does your share serve?
Adding a simple one-to-two-sentence comment and/or a question can quickly answer some of these questions or encourage sharing additional perspectives.
With less ambiguity, you increase the likelihood of people enjoying what you share and seeing you on their feeds. Instead of just silently sharing, you’re now giving more direction to your profile activity and increasing the chance of others also commenting on your posts. Just like any other social media platform, engagement is good. It shows that people value your activity enough to interact with it, take time out of their busy schedule and add a quick response or question to you.
This is a great time to start revamping your profile and making it more competitive. If you’re struggling to figure out what job you want, then think about the skills that will get you there. If you want more opportunities on LinkedIn, then make sure your profile is optimized for success!