As we head into the year-end holiday season, most B2B companies expect a slowdown and spend this time resting up for the new year. Hence, there is a misconception that B2B businesses shouldn’t sell at this time, with companies winding down for the year. However, the savviest of businesses know that the holiday season is the best time to hit the gas and increase marketing efforts to end the year off with a bang! 

5 Reasons to Continue Selling This Holiday Season

  1. End-of-year business budgets

Many businesses may be keener on spending towards the end of the year – whether on marketing campaigns, software, or other business tools. This is because they may have leftover budgets that they must spend and are looking to spend them on products and services that will help them for the upcoming year. 

  1. New year budgeting 

On a similar note of budgeting, even if businesses have spent their budget for the year, now’s the time that they will be planning and budgeting for the new year. This planning period is a great time for you to make your business and services known to them and to be included in their budget for the next year. 

Start building your pipeline with prospects – encourage them to start discussing how your services can fit into next year’s business plan and budgeting.

  1. Take advantage of less competition

Many B2B businesses tend to wind down towards the end of the year, but that doesn’t mean you should be doing the same! Promoting during the “holiday slow season” is great, as your competitors are likely taking the holidays off and taking a back seat in their marketing efforts. With less competition, it’s a good time to charge forward and reach out to your leads and prospects before your competitors do. 

  1. Increased online activity

People are online more during the holiday season, checking social media and emails, and looking out for the best shopping deals. This increase in online activity, coupled with the right marketing tactics and sales approaches, can lead to quality leads. 

Even if you may not get immediate sales, take advantage of the surge in online traffic to make more connections and book your calendar for next year! 

  1. Capitalise on the holiday shopping season

Consumer-wise, the holiday season is known for a lot of deals – Black Friday, Cyber Monday, and holiday sales – and people may be getting used to seeing sales towards the end of the year. Making use of this sales season to offer deals on your B2B services is a great way to shake up the B2B sales pipeline. 

This sales culture largely revolves around consumers and B2C businesses, so few B2B businesses run sales during this season. But this can be a great way to differentiate your business from competitors at this time.

Final round-up

For all these reasons, the holiday season doesn’t have to be the “slow season” for B2Bs. It’s a good time to ramp up your efforts and increase sales to end the year off strong!

Not sure where to begin? Reach out to us by phone or email to discuss how we can help you make the best use of this holiday season!