Terms and Conditions

Outreach Terms and Conditions

The acceptance of the agreement between StraightIn also acknowledges and agrees to the terms and conditions as set out below. By accepting the contractual terms and conditions you recognise that you are acting on behalf of the company and they are therefore bound by such terms.

These terms and conditions may be changed at any time to the discretion of StraightIn. These changes are effective upon publishing to the StraightIn website.


1) As per the agreement, payment for the service is required via Direct Debit or Automatic Card Payment for the month of activity ahead. If The Client chooses to pay manually via invoice, a £50 administration fee will be added to the monthly price.

2) If for any reason, payment becomes more than 30 days overdue, StraigthIn reserve the right to add a £40 fee to the monthly price and suspend any further services. The Client shall remain liable for all unpaid fees and charges incurred during any period of suspension, notwithstanding that all or a part of the Services may not have been provided by StraightIn.


1) The effective date of the agreement is not the same as the renewal date. The renewal date is the date of which activity started within The client’s Linkedin account.

2) The initial term of the agreement means the number of months, as specified within, the agreement remains in full force and effective prior to renewal or termination at the end of that term. The full initial term of the agreement must be completed.

Details Of Service:

1) If for any reason, StraightIn is unable to perform a specific service as outlined in The Clients package. StraightIn promises to top up activity with an appropriate alternative.

2) StraightIn can only integrate with CRMs that have an active API key.

3) For any packages which include a monthly article, if The Client falls 2 or more months behind with no prior communication with the StraightIn team, The Client forfeits the right to receive such articles and will only be owed articles for months ahead.

Confidentiality & Privacy:

1) The Client hereby agrees to keep in strict confidence all technical and commercial know-how of which are the property of StraightIn and have been disclosed to you as such.

2) StraightIn promises to store all private and confidential information belonging to The Client securely and nver share such information without prior consent from The Client.


1) Nothing in this document shall limit or exclude StraightIn’s liability for:

(a) death or personal injury caused by its negligence, or the negligence of its employees, agents or subcontractors;

(b) fraud or fraudulent misrepresentation;

(c) breach of the terms implied by section 2 of the Supply of Goods and Services Act 1982;


(d) any other liability which cannot be limited by law.

Subject to 6(a)-(d) above:

(a) StraightIn shall not be liable to the Client, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, for any loss of profit, or any special, indirect or consequential loss arising under or in connection with this contract; and

(b) StraightIn’ total liability to the Client in respect of all other losses arising under or in connection with this contract, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the sums paid by the Customer to StraightIn, in the 12 months preceding the date of commencement of such claims.

Except as set out in this document, all warranties, conditions and other terms implied by statute or common law are, to the fullest extent permitted by law, excluded from this contract.

For the purposes of this contract, a Force Majeure Event means an event beyond the reasonable control of StraightIn including but not limited to strikes, lock-outs or other industrial disputes (whether involving the workforce of StraightIn or any other party), failure of a utility service or transport network, act of God, war, riot, civil commotion, malicious damage, compliance with any law or governmental order, rule, regulation or direction, accident, breakdown of plant or machinery, fire, flood, storm or default of suppliers or subcontractors. This is including but not limited not the restriction of the Clients LinkedIn account due to their previous account activity prior to the commencement of their agreement with StraightIn

(a) StraightIn shall not be liable to the Client as a result of any delay or failure to perform its obligations under this contract as a result of a Force Majeure Event.

(b) If the Force Majeure Event prevents StraightIn from providing any of the services under this contract for more than [8 weeks], StraightIn shall, without limiting its other rights or remedies, have the right to terminate this contract immediately by giving written notice to the Client.

(c) In the event of a LinkedIn account restriction StraightIn may slightly amend their service to fulfill their contractual obligations however this remains at the sole discretion of StraightIn.


1) Unless specifically requested by The Client, StraightIn has the right to use The Client’s name for the purpose of their own marketing including but not limited to testimonials, case studies and infographics.

LinkedIn Paid Advertising Terms & Conditions

The acceptance of the agreement between StraightIn also acknowledges and agrees to the terms and conditions as set out below. By accepting the contractual terms and conditions you recognise that you are acting on behalf of the company and they are therefore bound by such terms.

Our service:

As your marketing partner, we will carry out our services with a reasonable standard of care. Our PPC services will consist of:

  • Set-up & Build: We will set up paid advertising accounts with search engines and build a PPC advertising campaign for your business.
  • Monitoring: This will include a range of optimised strategies bespoke to your business goals including; tailored ad creatives, target audience research and competitor analysis.
  • Reporting: We will provide you with monthly reports and complete ownership of the advertising account. Your feedback to the StraightIn team is encouraged and will always be taken onboard.

Although we work with LinkedIn closely, we have no control over the algorithms that operate the platform and thus cannot guarantee how your advertists will display. We also cannot take responsibility for any direct or indirect detrimental effects from actions made by yourself or that of your advertising campaign.

Your responsibilities:

These requirements are your responsibility and they are essential to making sure that we can deliver our services effectively and generate you the best results:

  • We will need to have one point of contact who will be able to provide access details for relevant online accounts, sign off on campaign adverts and content required to promote your business.
  • To facilitate the delivery of our services, you should provide the required access credentials for your website or your co-operation to install the relevant tracking codes. We will also need Admin access to your Company LinkedIn page. Keeping these details up to date and informing your Account Manager of any changes.
  • You are responsible for ensuring that the agreed budgets are paid to the relevant advertising platform. Any media spend payments are your responsibility. We will work towards your agreed daily budget and you will have the flexibility to amend the advertising budget on a monthly basis by contacting your Account Manager.
  • To ensure that we can accurately track the results of your campaign, we may require you or your technical representative to access and make changes to your website. Although you are responsible for ensuring that tracking is implemented on your website properly, our Account Managers will assist where possible.
  • You must comply with the Terms & Conditions of any third party agreement you enter in relation to our services, such as but not limited to LinkedIn Campaign Manager.
Cancellations & Payments:

Payment must be made in advance of work being carried out. All monthly payments should be made via Direct Debit or automatic card payments. All other forms of payment, will incur a £40 per month administration fee. All Prices are exclusive of VAT.

To cancel the agreement, 30 days notice must be given from your renewal date.

Please note: Although, the advertising account belongs to you, restricting or cancelling our access to the account or cancelling your Direct Debit payments within the contracted minimum term will be viewed as a breach of contract. Therefore, we will request the outstanding payments to be made in full. Once our services have ended, the status of your campaigns and access to your advertising accounts become your sole responsibility.

These terms are written with a client-centric approach to ensure that both parties are protected in a strong and transparent partnership.