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Keep up to date with all things Linkedin marketing. Find out about maximising connections, attracting interest, and much more.
Starter Guide to LinkedIn Analytics for B2B Businesses
Over the past 20 years, LinkedIn has evolved from a job recruitment network to the leading social media platform for marketing endeavours, especially for B2B companies. But how can these brand evaluate their ROI and [...]
A Northern Takeover | StraightIn Opens Southern Office
Over the last two years, StraightIn has gone from strength to strength, growing from a one-person band to a team of over thirty people, becoming Europe’s leading non-automated LinkedIn lead generation agency. And 2022 is [...]
Top Tips for B2B Marketers Using LinkedIn for Lead Generation
LinkedIn used to have a reputation as a social media platform for networking and job recruitment. That all changed in 2016 when Microsoft bought the site. Six years on, LinkedIn is widely regarded as the [...]
The 5 Benefits of LinkedIn Ads
When it comes to advertising on social media platforms, it can be considered complex. As a marketer, you've not only have to develop the right message to attract decision-makers. But, you also need to make [...]
Is LinkedIn Sales Navigator Effective?
Wondering if LinkedIn Sales Navigator is worth it? The short answer is yes. With LinkedIn being the number one lead generation platform, which has over hundreds of million active users, it's important to take [...]
Why LinkedIn Advertising is a no-brainer for any B2B
Always remember this. Quality over Quantity. As a social media platform, LinkedIn can often be overlooked when it comes to advertising a business. People tend to immediately think of the likes of Facebook and [...]
LinkedIn Advanced Search | How To Conduct The Best Search On LinkedIn
As the leading social media platform for business professionals, LinkedIn offers a constant supply of business contacts. But, with over 55 million companies and 810 members using LinkedIn, it can sometimes be challenging to [...]
LinkedIn & Start-ups | Why LinkedIn is the perfect platform for start-ups?
There are between 500,000 and 700,000 new start-ups each year across the UK. Unfortunately, 42% of start-ups fail because there is no market need for their services or products. Reaching the right target audience is [...]