FAQs
Frequently Asked Questions
Have questions? We’re here to help.
Advertising accounts are run from LinkedIn company pages so will need to have a page which is fully optimised before anything else. If you’re advertising a product or service to a cold audience you’ve never heard of before, you would want your company page to really stand out.
As LinkedIn is a social platform, the majority of ad formats are image and video based. Before you create a campaign you will need to design engaging, branded content for your audience. This can be for smaller businesses without a marketing department but luckily this is taken care of by StraightIn’s Advertising service.
To learn more about common mistakes when setting up and running LinkedIn Ads you can check our blog using the link below:
https://straight-in.co/blog/common-mistakes-to-avoid-with-linkedin-advertising/
You can generate leads in two different ways on LinkedIn and it depends on whether you would like to keep your audience on LinkedIn, or take them to your website/landing page in the hope of converting them.
LinkedIn’s Lead Generation Forms work by choosing the “lead generation” marketing objective when you are setting up your campaign. You can fully customise a lead form which shows to your audience every time they click your ads. The best thing about them is that, because users are already signed in to LinkedIn, the majority of the form fields will be pre-filled so the users will only have to click “submit”. You can either download form completions in a CSV, or even better, integrate them into your CRM.
Website Conversions are a bit more simple and similar to other ad platforms such as Google and Facebook. When users click on your ads they will be directed to your website or landing page. You can add the LinkedIn Insight Pixel to your website in order to track important events as well as build retargeting lists from users who visit the site.
LinkedIn Ads has a feature called “Matched Audiences”. With this feature, you can utilise data you already have in order to build strong, conversion-based retargeting campaigns.
Matched Audiences can be created with the following:
Account Targeting
Uploading a CSV of company names allows the targeting of decision-makers to build account-based marketing (ABM) campaigns.
Website Retargeting
Target users who have interacted with your website earlier and re-engage them for improving conversions.
Contact Targeting
Uploading a CSV of the email addresses from your connections enables you to nurture your leads and prospects even further.
To understand this we first need to understand the difference between LinkedIn and other major social platforms such as Facebook and Instagram. LinkedIn is a business platform, which makes it a very difficult place for B2C services and products to promote themselves. This is because users on LinkedIn are in a business mindset, looking for ideas and creativity to grow their businesses, rather than driveway cleaning for example which you’d tend to see ads for on FB & IG.
So with that in mind, we know that LinkedIn is the perfect platform for B2B businesses to advertise, capturing the attention of business professionals whilst in a business setting. LinkedIn knows their worth. They understand that B2B leads are far more valuable than B2C and the leads will have a more significant deal size, so because of this, you will usually see a higher cost-per-click (CPC) and cost-per-lead (CPL) on LinkedIn.
With a portfolio of clients ranging from large enterprises to one-man bands in a variety of industries including; Finance, Software, Law, Retail, Marketing and much more we are confident that we can run a successful campaign for you too! Examples of our clients include; Manchester City Football Club, Panasonic, Skillsoft & Indeed. Where possible, we try to pair you with an Account Manager who has run a similar campaign previously and can apply their specialist skill set to your campaign too.
Our client’s privacy and security is a top priority to us. We do not access your personal network on Linkedin or send any messages without your consent. Our custom CRM is double encrypted and only the campaign team you are working with have access to your Linkedin account.
Sales Navigator is an additional feature of Linkedin which is payable directly to Linkedin directly. It is essentially a large database which allows us to filter and search for the people you have told us are your perfect target market. Through Sales Navigator, filter people by; Job Title, Geography, Industry & Company Size.
As we do all activity directly in your Linkedin Sales Navigator account so everything will be visible to you. On Mondays, we also send weekly reports which include stats (eg: Connections Sent, Messages Sent, Acceptance Rate and Leads Generated) aswell as suggestions for optimisations of the campaign. We will also notify you directly via email every time we generate you a new lead.
Your Account Manager will also arrange a bi-weekly call with you and the team to discuss the performance of the campaign.
Our integration tool allows us to connect with over 5,000 different apps including: HubSpot, Pipedrive, Salesforce & Active Campaign. Your CRM must have an active API key for us to integrate with it.
With the CRM integration, we will be able to automatically upload any leads we generate straight for you to your CRM.
The purpose of the briefing call is for our team to learn as much about you and your business as possible. In this call we will ask more about your USP and Target Audience. This call will also be your opportunity to ask any questions about our process and learn how your campaign will work.
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