LinkedIn has become one of the most popular social media platforms for professionals in recent years. With over 800 million users worldwide, it has become a powerful tool for businesses and individuals to network, promote their brands, and find new opportunities.
As we’ve moved into 2023, there are several key trends that are shaping the way people use LinkedIn.
In this blog, we will highlight some of the current trends on LinkedIn and what they mean for users.
Video Content is King
One of the biggest trends on LinkedIn right now is the increased use of video content. With the rise of TikTok and other short-form video platforms, LinkedIn users are beginning to incorporate video content into their posts and profiles. This trend has been driven by the fact that video content is more engaging and memorable than text or static images, making it an effective way to stand out on the platform.
According to LinkedIn, video content is shared 20 times more than other types of content on the platform. This means that if you’re not already using video content in your LinkedIn strategy, you’re missing out on a huge opportunity to connect with your audience.
Authenticity is Key
Another trend that has emerged on LinkedIn is the importance of authenticity. With so many people using the platform to promote their brand or business, it’s essential to be genuine and authentic in your interactions. Users want to see the person behind the brand, and they’re more likely to engage with content that is authentic and relatable.
This trend has led to an increase in personal storytelling on LinkedIn. Users are sharing their personal stories and experiences to connect with their audience and build trust. By sharing your personal journey, you can show your audience that you understand their challenges and that you have the knowledge and expertise to help them.
The Rise of LinkedIn Live
LinkedIn Live has become one of the fastest-growing trends on the platform. This feature allows users to broadcast live video content to their network, providing a unique opportunity to engage with their audience in real-time. LinkedIn Live is perfect for hosting webinars, Q&A sessions, and other live events.
One of the main advantages of LinkedIn Live is that it allows you to connect with your audience in a more personal way. You can answer questions and provide insights in real-time, which can help build trust and establish you as an authority in your industry.
The Importance of Employee Advocacy
Employee advocacy is the practice of using employees to promote your brand or business on social media. It’s becoming increasingly popular on LinkedIn, with businesses encouraging their employees to share content and promote their brand on the platform.
Employee advocacy is important because it helps to humanize your brand and build trust with your audience. By using your employees to promote your brand, you can show that you’re more than just a faceless corporation. You’re a group of people who are passionate about what you do, and that’s something that can resonate with your audience.
With the rise of remote work and social distancing, virtual networking has become more important than ever. LinkedIn has become a hub for virtual networking, with users connecting with people from all over the world to exchange ideas and build relationships.
This trend has led to an increase in the use of LinkedIn groups. Groups provide a space for users to connect with like-minded individuals, share knowledge, and build relationships. Whether you’re looking to network with professionals in your industry or connect with people who share your interests, LinkedIn groups can be an effective way to build your network.
Always on Trend, Personal Branding
Personal branding has always been important on LinkedIn, but it’s becoming even more crucial as the platform continues to grow. With so many people vying for attention on the platform, it’s important to have a strong personal brand that sets you apart from the competition.
Personal branding involves creating a consistent online presence that reflects your values, skills, and expertise. This can include optimizing your LinkedIn profile, creating content that aligns with your personal brand, and engaging with your audience in a way that showcases your unique perspective.
In conclusion, these are just a few of the current trends on LinkedIn that are shaping the way people use the platform. Video content, authenticity, LinkedIn Live, employee advocacy, and virtual networking are all trends that are likely to continue in the coming years. As a LinkedIn user, it’s important to stay