Advertising accounts are run from LinkedIn company pages so will need to have a page which is fully optimised before anything else. If you’re advertising a product or service to a cold audience you’ve never heard of before, you would want your company page to really stand out.

As LinkedIn is a social platform, the majority of ad formats are image and video based. Before you create a campaign you will need to design engaging, branded content for your audience. This can be for smaller businesses without a marketing department but luckily this is taken care of by StraightIn’s Advertising service. 

To learn more about common mistakes when setting up and running LinkedIn Ads you can check our blog using the link below: