LinkedIn Pages allow users to explore, follow, and seek new positions at their favourite businesses. However, they aren’t just for job seekers and working people. The LinkedIn Company Pages feature is a great way to connect with your customers and build a strong brand image for your business, organisation, or other institution.
LinkedIn Company Pages Overview
Following are the requirements for setting up a LinkedIn Company Page:
- Company details
- A Symbol or Icon
- The nature of the business
- The location (city and country)
You’ll also need to ensure that your page administrators are prepared to take on the role of page manager. The following are the most critical points:
- Select the users who will have access to your main page and permit them. There are various roles available to page administrators. Super Admin is a good choice if you’re the main page administrator.
- Make sure that everyone on your team understands each other. At least once a month, check in with your team to see how they’re progressing with their LinkedIn campaigns.
- In the case of an agency, ensure they have access as well.
- Ascertain that each region has a LinkedIn page with a representative and commit to creating content specific to that region.
Company Page Best Practices and How to Optimise Them
This section will go over some best practices for Company Pages as well as tips for optimising your page for increased presence, authority, engagement, and recruitment prospects.
Put Up A Great Profile Image
This is the first impression people have of your company, so make it a good one. According to LinkedIn, Company Pages with profile photos receive six times the number of visitors as those without.
Upload A Cover Photo
Because there are no hard-and-fast rules for using this space, the profile banner above your company logo allows for a little more creative freedom. It also gives your page a more professional appearance and increases trust in your company.
Making an Interesting About Us Section
Well-chosen pictures might entice a prospect, but it takes words to pull them in.
A well-optimised “About Us” section is a concise paragraph (2,000 characters or less) that informs visitors about your company. To define your company objectives in terms that anybody can understand, use straightforward, accessible language influenced by keyword research.
Fill Out Your Company Page Completely
Pages with complete information receive 30 per cent more weekly views than pages with incomplete information. Fill out your profile with all the information prospective employees or customers may require.
Make Showcase Pages
Showcase pages are sub-pages that are linked to your company page. They concentrate on individual brands and business units owned by your company.
Because each of your Showcase Pages has a unique set of followers, they are an excellent opportunity for targeted advertising and the sharing of sponsored content. Maintain and grow their following by regularly updating them with new content.
Gather and Distribute Endorsements
Endorsements and recommendations are like other LinkedIn users confirming that you’re good at what you do. Endorsements, on the other hand, do not fall from the sky, and you will most likely have to give to receive.
Share Interesting Content and Eye-Catching Visuals
Good content, like on any other social network, is essential for keeping your audience engaged and informed. Some unique content types you can post on your Company Page include:
- company news,
- job openings,
- behind-the-scenes content, and
- trends involving your business.
To break up a text-heavy feed, include visual content such as infographics, illustrated statistics, and even short videos.
Set up a LinkedIn Company Page for Your Business Today!
Social media, including that used by brands and businesses, has gained a high level of consumer trust. Because of this, your LinkedIn Company Page helps raise your company’s visibility, build customer trust, and engage in social media. Use this guide to build your company’s LinkedIn page and begin attracting new customers, employees, investors, and followers by promoting your company.