You’re likely familiar with the phrase “sliding into someone’s DMs” and might have even done it yourself. Well, now you can slide into a company’s DMs on LinkedIn. With the introduction of direct messaging for company pages, page administrators have a new opportunity to engage with their followers and build strong relationships with their audience.

As explained by LinkedIn:

“With Pages Messaging, members can reach out to brands through a one-to-one message, which has previously only been available for member-to-member interactions, about topics like products and services, business opportunities and more. Organisations will have a dedicated inbox so that they can manage these two-way conversations and prioritise inquiries that matter most to their business.”

For businesses, this is a game-changer.

With the introduction of direct messaging for company pages on LinkedIn, you might be wondering, won’t there be an influx of messages from people inquiring about opportunities? Possibly. This could potentially pose a challenge for large businesses to manage. However, LinkedIn has a solution to address this concern.

With LinkedIn’s “Focused Inbox” feature, page admins can efficiently prioritise and respond to inquiries of utmost importance to their business. This feature ensures that page administrators can stay on top of the messages they receive, allowing them to provide timely and relevant responses. It streamlines the process of managing conversations, ensuring that important inquiries aren’t lost in the shuffle.

LinkedIn’s commitment to providing tools like Page Messaging and the Focused Inbox demonstrates their dedication to supporting businesses in effectively managing and nurturing their relationships with their audience, bringing with it a number of benefits for businesses.

What are the benefits of LinkedIn DMs for businesses?

Gathering insights and feedback

One of the key benefits of DMs for company pages is the ability to gather insights and feedback directly from the audience. In today’s fast-paced business landscape, understanding customer needs and preferences is essential for staying competitive.

By engaging in direct conversations, businesses can better understand their audience’s desires, pain points, and expectations. This invaluable information serves as a compass for improving products and services, ensuring they align perfectly with customer expectations. Companies can use these insights to innovate, enhance their offerings, and provide their audience with a more personalised and tailored experience.

Improving customer service and support

As well as gathering insights, direct messaging serves as a powerful tool for customer service and support. Gone are the days of waiting in long queues or navigating through endless phone menus. With DMs, companies can address inquiries and resolve issues raised by their followers promptly and efficiently. This level of responsiveness demonstrates a company’s dedication to exceptional customer service and support.

By providing personalised assistance, companies can strengthen customer loyalty, build trust, and improve overall satisfaction. Customers will feel valued and appreciated knowing their concerns are being heard and addressed promptly.

Empowering job candidates

The introduction of DMs for company pages on LinkedIn presents a perfect opportunity for job candidates to connect with companies and inquire about job opportunities. In the competitive job market, it can be challenging for candidates to stand out among the pool of applicants. However, with the ability to directly message companies, candidates can now take a proactive approach in their job search. Moreover, DMs for company pages enable candidates to gather more information about job requirements, responsibilities, or any other relevant details directly from the source.

Relationship building

Even more importantly, the introduction of DMs for company pages on LinkedIn has revolutionised how businesses can connect with their target audience, opening up new possibilities for building valuable relationships and seizing opportunities. This exciting feature empowers page administrators to reach out to potential customers, partners, and employees more personally and directly, creating a pathway for meaningful conversations and fostering connections that can drive business growth.

By leveraging DMs, businesses can initiate direct conversations with individuals who have shown interest in their products, services, or industry. This targeted approach allows for a more tailored and personalised interaction, enabling businesses to showcase their unique value proposition and establish a strong rapport. The ability to send messages and receive replies in real time creates an environment conducive to building trust, addressing inquiries, and providing further information as needed.

Driving lead generation and conversion

For businesses seeking to expand their customer base, DMs offer a powerful tool for lead generation and conversion. Companies can proactively engage with potential customers interested in their offerings, reaching out to understand their specific needs and pain points. By initiating conversations, businesses can provide relevant information, offer solutions, and guide potential customers through the buying journey, ultimately increasing the chances of conversion.

A strategic approach to LinkedIn DMs

Businesses should develop a strategic approach to DMs to make the most of this exciting feature. They should proactively initiate conversations, personalise messages, and offer valuable insights or solutions. It’s essential to strike a balance between promotional content and genuine engagement, ensuring that conversations are meaningful and beneficial for both parties involved.

Proactive engagement

First and foremost, proactive engagement is key. Instead of passively waiting for inquiries or messages to come in, businesses should take the initiative to initiate conversations with their target audience. Companies can demonstrate their interest, proactiveness, and commitment to building relationships by reaching out first. This proactive approach sets the stage for productive discussions and opens doors for potential collaborations or conversions.


Personalisation is another crucial element. Generic, cookie-cutter messages are unlikely to make a lasting impact. Instead, businesses should tailor their messages to the recipient’s specific needs, interests, or previous interactions. Demonstrating that the message is not just a generic outreach but rather a thoughtful and personalised communication creates a stronger connection and increases the likelihood of a positive response.

Balancing promotion and genuine engagement

While having a goal in mind when engaging in DMs is important, striking a balance between promotional content and genuine engagement is vital. Pushing sales or marketing messages too aggressively can turn off the recipient and hinder the development of a meaningful relationship. Instead, businesses should focus on providing value. This could be in the form of sharing valuable insights, offering solutions to the recipient’s challenges, or providing relevant industry updates. By offering something of value, businesses can establish themselves as trusted resources and build a foundation of trust with their audience.

Tracking performance

To ensure the effectiveness of DM strategies, businesses should track and analyse their performance. Monitoring metrics such as response rates, conversion rates, or engagement levels can provide valuable insights into the effectiveness of their DM campaigns. By understanding what works and what doesn’t, businesses can refine their approach, optimise their messaging, and continually improve their DM strategies over time.

Start sliding into LinkedIn DMs today

LinkedIn’s introduction of DMs for company pages opens up exciting possibilities for businesses to connect with their audience more personally and effectively. By leveraging this feature, businesses can enhance their communication, gather valuable insights, provide exceptional customer service, and ultimately strengthen their brand presence on the platform. It’s time to embrace the power of direct messaging and unlock the full potential of LinkedIn for your business.