LinkedIn is an excellent social networking tool for professionals looking to network and connect. It’s also an important platform for businesses to use to raise brand recognition and communicate with their target audience.
What most people – and you – don’t realise about LinkedIn is that it is a strong search engine with the ability to bring targeted, high-volume traffic to your profile.
Not only that, but that traffic has the potential to lead to important professional contacts and new clients.
It’s time to quit sleeping on this platform and begin harnessing its potential.
Why Do You Need LinkedIn Profile Optimization?
When you hear the terms “SEO” or “search engine optimization,” you most likely think of how highly your website ranks on Google. However, SEO is no longer limited to your website. Indeed, once you have the know-how, it is considerably easier and cheaper to get found on LinkedIn.
Identifying the proper keywords and effectively incorporating them into your profile allows you to appear in both LinkedIn and Google searches. Learn how to use keywords and key phrases to help your buyers find you online, including LinkedIn profiles, content, and media.
So, how can you boost your LinkedIn profile?
LinkedIn Profile Optimization Ideas
LinkedIn and Google use various algorithms to determine how content appears in search results. LinkedIn considers two factors: how frequently you use the phrases in your profile and how they rank the searcher’s network. Search results are unique to the person searching each network. With this in mind, here are eight elements to concentrate on to enhance your LinkedIn profile:
Create A List of Keywords
It would be best if you brainstormed some ideas before going on to your practical aspect of keyword research. Generic keywords and concepts that people may be looking for to locate a profession should be brainstormed on a piece of paper.
Write down anything that comes to mind from a third-party point of view. In other words, for example, what would you enter into search engines if you were looking for Digital Marketing experts? How would you go about looking for it?
Create Captivating Profile Copy
As an SEO content writer and copywriter, I was ecstatic when it occurred to me that LinkedIn is an excellent platform for using conversion copywriting. It’s truly a no-brainer.
Unfortunately, many of us have handled our LinkedIn profiles as though they were resumes – brief and professional, but dull.
LinkedIn was created to connect professionals with other professionals. You won’t be able to do so successfully if your profile reads like the ingredients list on the back of a box of bran flakes.
Begin by including a link to your profile page on your blog. This is especially useful if your blog is hosted on a high domain authority (DA) website.
When you guest post on other people’s blogs, search for opportunities to connect back to your page. Most guest blog entries contain a brief biography of the author, so this is typically not a problem. Simply provide a link to your LinkedIn page in your author bio.
Being consistent with providing updates is one of the most crucial aspects of LinkedIn SEO. You must update fresh material often for Google to have new information to crawl. LinkedIn is an excellent venue for distributing content marketing assets like blogs, case studies, guidelines, and eBooks. You may use LinkedIn articles to reuse blog content; however, avoid sharing duplicate content.
Accentuate Value in Your About Section
First and foremost, the About part of your LinkedIn profile (previously known as the LinkedIn Summary) should be buyer-centric. You have 2000 characters to convey your worth to the reader. “Make your LinkedIn Profile a Resource, Not a Resume,” according to a Vengreso. Making. Treat it as a resource that entails including the appropriate buyer-centric keywords so that your target audience can discover you and consume your information.
However, while LinkedIn SEO optimization is important, the flow of your LinkedIn About section, the story you tell, and the insights you share are much more important. Credibility and a buyer-centric profile should be your top priorities to optimise your profile.
Increase Your Network Size
Next on our list of crucial LinkedIn SEO recommendations is to broaden your network of first connections. And there’s a fascinating explanation behind this.
When users search for someone on LinkedIn, the results that LinkedIn returns will be in the following order:
- First, it will check your first connections to determine whether they match for that keyword;
- Second, you’ll notice the second connections, which are the connections of your connections.
- Third, possible connections from outside your network will be scarcely visible.
In other words, LinkedIn will highlight individuals who are your contacts in search results. Then there are the people who have connections to individuals. This implies that if some one searches for, for example, a marketing consultant, you have a better chance of appearing on the first page if this person is in your network.
Or if they have mutual ties with you.
As a result, it is critical to expanding your network by making valuable connections. The more initial connections you have, the more second connections you’ll have. This increases your chances of appearing in their search results.
Analyse the Data
Check the statistics to determine that your optimization efforts are effective. LinkedIn offers analytic reports for personal profiles as well as corporate sites. These statistics reflect the number of profile views, search appearances, and post views obtained by your LinkedIn profile. LinkedIn counts new followers, post impressions, and unique visitors. Don’t forget to keep note of conversions. Examine Google Analytics to see how many of your leads are originating from your LinkedIn profile or page.
When you use these eight methods to optimise your LinkedIn pages, Google will index your page in ways that will benefit both you and your organisation. Use relevant keywords and phrases, create unique content, and evaluate the data, and you’re good to go!