There are between 500,000 and 700,000 new start-ups each year across the UK. Unfortunately, 42% of start-ups fail because there is no market need for their services or products.

Reaching the right target audience is essential for founders and their growing start-ups. As the world’s largest professional ecosystem, LinkedIn offers an unequalled concentration of target audiences to make relevant connections and gain brand awareness.

Here are just some of the reasons you should be using LinkedIn to grow your business.

LinkedIn has a one-of-a-kind audience.

With over 55 million companies and 810 million users worldwide, LinkedIn is a goldmine for you to find and connect with potential prospects.

However, with so many members, it can occasionally be challenging to find what you are searching for. Fortunately, LinkedIn offers an advanced search option making it easier for its members to find exactly what they want. 

LinkedIn’s members are intent-driven.

Unlike other social media platforms, LinkedIn is specifically for business professionals who use the website for a particular purpose: lead generation, job recruitment, networking, etc. 

71% of professionals who use LinkedIn do so to make informed business decisions. For this reason, LinkedIn, unlike other social media platforms, is perfect for driving high-quality leads.

LinkedIn is the most trusted social platform.

LinkedIn has been ranked first for the most trusted social media platform for the fifth year in a row. 

49% of respondents said they feel very or extremely safe participating or posting on LinkedIn. 

Trustworthiness is important when it comes to business interactions, especially when done online. 

So far, we have talked about why LinkedIn is the perfect platform for start-ups, now we will talk about how you can make the most of LinkedIn.

Here are some of the things you can do to optimise your LinkedIn profile page:

Use high-quality profile and cover photos.

The profile picture is how people are introduced to you and your business, and it governs their impressions from the start.

It is essential to use a high-quality profile picture and cover image. These pictures – particularly the cover images – showcase your brand, help you appear professional, and provide an opportunity to highlight your brand’s ethos and vision.

Include relevant keywords to boost your SEO.

According to LinkedIn, business pages with completed information get 30% more weekly views than those that don’t, so it is worth filling out every section on your page, including your contact information and company size.

In your summary and overview sections, it is important to include keywords related to your business and may be of interest to your desired audience. Doing so will improve your visibility on LinkedIn.

Share interesting and engaging content.

One of the most effective ways to build an engaged community on LinkedIn is to post engaging content. These may be amusing videos, impressive photographs, or company success stories or milestones.

It is essential to consider your LinkedIn goals and adjust your content strategy accordingly.

These are just some of the things that you can do to get the most out of LinkedIn, but there is much more.


 With its unique combination of audience, mindset, and environment, LinkedIn is the perfect platform for start-ups to develop and become the best they can be.