Last month, LinkedIn rolled out three-page updates allowing businesses to enable more meaningful communication with their audience.
Businesses can now create more engaging content with post templates, guide the direction of a conversation with pinned comments, and emphasize their most significant values with a new ‘commitments’ section.
These updates have been rolling out throughout the month of September, so you might have access to them already. If you’re unaware of the new updates, catch up on the latest details below.
Post Templates For LinkedIn Pages
Businesses now have a more effortless way to create rich LinkedIn page content with customisable templates.
Post templates are only available in the LinkedIn app without downloading additional tools.
Start creating a post and tap the “use template” button. Then you can customise the background, choose the font, add text, attach clickable links, and more.
Businesses can now highlight their favourite comments on posts by pinning them to the top of the comment section.
In a blog post, LinkedIn advised using pinned comments to keep the conversation on the topic:
“With the help of pinned comments, you can guide the conversation you want to see on any of your brand’s posts. Pinning any comment on a post will permanently place that comment at the top of the thread, so everyone who sees the post will see that comment first.”
You can change the pinned comment at any time to keep the conversation flowing or shift it differently.
Businesses can utilise a new LinkedIn company page section dedicated to underlining company values.
“Our featured commitments” is a new section of LinkedIn Company Pages where your organisation can showcase its most significant values for job seekers and potential clients.
You can include up to five commitments in your featured commitments section, such as:
- Diversity, equity, and inclusion
- Career growth and learning,
- Work-life balance
- Social impact
- Environmental sustainability
LinkedIn will feature your commitments in the About section of your Company Page.
You’ll be able to add to the section by hosting content that demonstrates your company’s values, including videos, reports, certifications, and blog posts.