If you’re looking to improve your small business online marketing strategy, then you’ve clicked on the right link. 

In today’s blog, we are going to address why LinkedIn is one of the most popular social media platforms for businesses and why small businesses should be utilising the platform!

Why should your business be using LinkedIn?

LinkedIn has more than 800 million online professional users around the world. 

There is a common misconception that LinkedIn is only useful for job searchers and those looking to recruit new employees. 

However, LinkedIn can also be used as a great lead generation tool and is a useful tool to connect with your target market and businesses for mutual business benefit.

The benefits of a LinkedIn company page

Having a LinkedIn business profile is an important element to utilise. This route allows businesses to engage with followers, and potential clients, expand their business in terms of career opportunities and generally market their company.

LinkedIn is considered to be the only social media platform which focuses on the people behind the brand more than the product or service itself. 

Which is important for businesses that wish to build relationships with connections on LinkedIn. Giving potential clients an introduction to your brand’s values rather than just the product or service you are offering.

LinkedIn profiles are highly authoritative within Google, meaning they have a positive impact on your search engine optimisation. This high-quality link from your LinkedIn profile to your website will likely help you reach higher results pages on Google.

If you aren’t using this powerful platform for your small business in 2022 or commencing 2023, you’re missing out on an invaluable opportunity to grow.

Create a LinkedIn personal profile and company page

As you know, LinkedIn, as a professional network, gives you access to a host of people to introduce yourself too – probably to individuals who you have never had access to contact before. Making it more effortless than ever to research companies and build relationships with the decision-makers you need direct contact with. 

LinkedIn allows you to generate leads through personal methods such as identifying potential leads through networking through different communities, answering questions and advising people within your online network.

By answering questions on LinkedIn, you are illustrating your in-depth knowledge regarding your industry, making you look more credible as an industry source.

Create engaging and shareable content

As a LinkedIn lead generation agency, we can’t stress this enough. As a business, you must create relevant, high-quality content within LinkedIn. This enables you to increase brand awareness and credibility. You even may become a resourceful thought leader figure and gain authority in communities within your sector. 

LinkedIn is the perfect platform for you to keep tabs on colleagues, industry influencers, and business leaders and interact with their updates and company news. You can even connect with them via instant messenger if appropriate – this can be a great lead-generation technique.

Showcase your business

Put it this way. Think of LinkedIn as your online business portfolio, a place where you can showcase exactly what you want people to know about your business.

You can advocate staff, recommend businesses and connect with others who may be your next client.

It is important to note that success doesn’t happen overnight. LinkedIn can take some time to seriously make the most of it. So, make sure to do some research, create a plan of action, and get yourself involved in some conversations. There are so many possibilities when it comes to using LinkedIn for your business to gain brand recognition, authority and business opportunities.

To discuss how we can help you use LinkedIn to its full potential, give us a call or drop us an email at grow@straight-in.co.uk