LinkedIn has emerged as a go-to destination for job seekers, recruiters, entrepreneurs, and thought leaders alike. But, with the plethora of content being shared on LinkedIn every day, it can be overwhelming to understand what works and what doesn’t.

That’s where we come in. In this blog post, we will explore the various types of content that can help you stand out on LinkedIn, engage your audience, and build a personal brand that resonates with your professional goals.

So, whether you’re a seasoned pro or just getting started, get ready to take your LinkedIn game to the next level!


Writing long-form articles on LinkedIn is an excellent way to showcase your expertise and share valuable insights with your audience. LinkedIn’s publishing platform allows you to create and share original content with your connections and beyond.

When writing articles, keep in mind the interests and needs of your target audience. Your content should be informative, engaging, and relevant to their needs. Use eye-catching headlines and images to grab their attention and encourage them to read your article.


Video content is becoming increasingly popular on LinkedIn, and for a good reason. Video content is engaging, easy to consume, and can be shared across different platforms.

When creating video content, keep it short and to the point. Focus on providing valuable insights, tips, or advice that your audience can use in their professional lives. You can also create videos that showcase your company’s culture, introduce new products or services, or feature customer testimonials.


Infographics are a great way to share complex information in a visually appealing way. They are easy to consume and share, making them an excellent way to increase your content’s reach.

When creating infographics, make sure they are easy to read and understand. Use bold colors, interesting visuals, and compelling statistics to grab your audience’s attention. You can create infographics to illustrate industry trends, showcase research data, or provide tips and advice.


Images are a great way to add visual interest to your LinkedIn content. They can help your content stand out in a sea of text-based posts.

When choosing images, make sure they are relevant to your content and professional in nature. You can use images to showcase your team, highlight your products or services, or provide behind-the-scenes glimpses of your company.

Industry news and trends

Sharing industry news and trends is an excellent way to position yourself as an expert in your field. It shows that you are up-to-date with the latest developments and can provide valuable insights to your audience.

When sharing industry news and trends, make sure to provide your perspective on the topic. Explain why you think it’s important and how it can impact your audience. You can also share your own experiences related to the topic to provide additional context.

Personal stories

Sharing personal stories can be a powerful way to connect with your audience on a deeper level. It shows that you are a real person with real experiences and can help build trust and credibility.

When sharing personal stories, make sure they are relevant to your audience’s interests and needs. Focus on the lessons learned from your experiences and how they can help your audience in their professional lives.

Round up

In conclusion, there are many different types of content you can post on LinkedIn to engage your audience and build your personal brand. Whether it’s long-form articles, short videos, infographics, images, industry news, or personal stories, the key is to create content that is informative, engaging, and relevant to your audience’s needs. By doing so, you can establish yourself as an expert in your field and build a strong personal brand on LinkedIn.