LinkedIn is a powerful professional networking tool. It can help you meet new people and find job opportunities, but to do so, you need to have followers. If your company doesn’t already have one, you have the option of creating a Company Page.
However, setting up this page isn’t enough; it needs activity to keep it from becoming stagnant. Here are some ideas for growing your LinkedIn Company Page followers organically:
1. Cultivate a follower base from the people you know
LinkedIn is a powerful tool for business owners and marketers alike. But many businesses don’t realize that they can use the platform to cultivate a follower base from people they already know.
Here are 5 ways to grow your company’s LinkedIn company page followers organically:
- Connect with your contacts on LinkedIn.
- Invite your employees to connect with you.
- Invite your customers to connect with you (if they’re not already doing so).
- Invite partners and vendors who have worked with you in the past, as well as those who will work with you in the future, if possible!
LinkedIn page admins are allowed to send invites to their network to follow their company page. However, there is a catch, you do have a limited number of invites every month: 100 invites per month.
Making it important to be selective, you can’t get that invite back. So, use them wisely and pick connections who are not only more likely to accept the invite but also are relevant to your company.
2. Post consistent, high-quality content
One of the best ways to grow your LinkedIn company page followers organically is by consistently posting high-quality content. This means posting regularly and not too much, or else you’ll annoy people, but also not too little, which will make them forget about you.
Either way, you’re going to need something to post consistently. If you don’t have anything, then it’s probably time to start writing some content! Don’t worry, though: there are many ways to find topics for your content. Answer the public, is a great tool to use if you struggling to generate ideas. Or use Google Alerts to keep informed!
Once you’ve got some ideas in mind for new posts or have drafted them out already (more on this later), take some time before hitting “publish” and looking at each one through an objective lens—because if there’s anything worse than annoying someone by being repetitively pushy about something they don’t care about…it’s annoying yourself!
But, remember this, based on our extensive research and experience with LinkedIn content marketing, people love useful content. So create content that offers solutions or advice. Your audience will be grateful.
This leads to our next point…
3. Leverage your industry expertise
Now that you have built up a following and are gradually growing your company page followers organically, it’s time to take things to the next level. What can you do?
Here are 2 ways to grow your LinkedIn Company Page followers organically:
- Use your industry expertise to help others. How many articles do you read every day on topics related to your business? Be sure that the content you share with others is both relevant and valuable.
- Become a thought leader in your field by sharing valuable information regularly through blog posts or social media updates. This will gain credibility for both you personally and your company as well!
4. Engage with other users regularly.
Another great way to organically grow your LinkedIn company page followers is to engage with other users regularly.
This means “liking” and commenting on other users’ posts (when appropriate), sharing other users’ content, and sending personal messages to thank people for following your company page or interacting with your content. By taking the time to engage with others on LinkedIn, you’ll quickly build up a network of potential customers and followers who appreciate the personal touch.
5. Think of creative ways to involve your employees and followers
Think of creative ways to involve your employees and followers. While this may sound like a no-brainer, you mustn’t forget about the people who work for your company. Your employees can be a great source of information or be used in the creation of content, which will help you build your following.
You can use employees as sources for blog articles, they can help with social media outreach and marketing campaigns can participate in company events (think tweetups and meetups), can share content from their personal accounts on LinkedIn and tag the company, etc.
6. Make sure your page is complete and up-to-date.
This may seem like a no-brainer, but you’d be surprised how many businesses have incomplete or out-of-date LinkedIn pages. Before you start trying to grow your page followers, make sure that the information on your page is accurate and up-to-date.
This includes your company name, logo, headquarters, website, bios for company leaders, etc. This way, when people land on your page, they’ll immediately get a good sense of who you are and what you do.
These tips will help you grow your LinkedIn Company Page followers organically
In the world of social media, there’s something to be said for being consistent. It’s still important to have a strategy and set goals for each post, but consistency is what keeps users coming back for more information.
You need relevance in your content just like you do in your marketing campaigns and sales copy. If people don’t agree with what you’re saying or see how it relates to them, they’ll probably move on quickly. And that’s fine–just make sure they’re going somewhere useful instead of straight into the trash bin!
You want people to feel engaged when they read through your posts so they’ll keep coming back; this means creating content (and repurposing it) based on feedback from followers and other sources such as competitors’ websites or industry publications. Don’t forget about creativity either: if all else fails at least try making things fun!
If you want more people following your LinkedIn company page, there are a number of things you can do—and they don’t all require shelling out tons of money for paid advertising. By taking the time to make sure your page is complete and up-to-date, posting engaging content regularly, and engaging with other users, you can organically grow your follower count over time and build up a database of loyal supporters.
We hope these tips have helped you find ways to grow your company’s LinkedIn Company Page followers organically.
Remember: the most important thing is to be consistent and creative so that your followers know what to expect from you.