You probably might use multiple social platforms to promote your business, but have you ever considered using LinkedIn?

LinkedIn is a powerful platform that can boost your business whilst gaining high-quality leads and contacts. LinkedIn has over 800 million users, so why not take advantage of that and create a LinkedIn marketing strategy that allows you to connect with professionals available through the platform and share a significant amount of professional and personal information?

If you want your B2B brand to thrive, LinkedIn is essential to your success. Today’s blog highlights the seven benefits of creating and utilising LinkedIn marketing strategy below.


1. It’s Extremely Effective

You probably know this already, but marketing through social platforms can be quite expensive, somewhat time-consuming, and, to be completely honest, can often lack in results you want. 

But, a LinkedIn marketing strategy implicates an audience full of working professionals who are more open to sharing personal information on the networking site and discussing their experiences, knowledge and problems they are currently facing. 

With all this information available, businesses can target their desired prospects with hyper-focused results. 

You can target these individuals based on their profession, education, location, experience, and an exquisite number of other factors that make LinkedIn’s ad service particularly more pleasing than other platforms.


2. Not to Brag, But The Stats Speak for Themselves

Multiple times (or the majority of the time), LinkedIn has boasted 

about their incredible statistics when it comes to engagements, quality of leads, and return of investment on lead generation. 

LinkedIn is clearly where professionals conduct their business, as 

96% of B2B content marketers use LinkedIn as part of their digital marketing strategy, and 4 out of 5 members on LinkedIn drive buying decisions within their company. 

So, if you weren’t too sure already about joining LinkedIn, the numbers might have persuaded you.


3. Create LinkedIn Articles/Content

You know this already, networking with LinkedIn is one of the main intentions of the platform. Therefore, you need to know how to engage and communicate with your audience effectively.

Now, we can’t stress this enough. But, being frequently active on LinkedIn is vital in increasing your visibility on the platform. 

It is important to produce various content to help your network grow organically. However we understand that creating content can be challenging, but if you are starting on LinkedIn, maybe start with a simpler and more fundamental approach. 

Articles are a great way to start, as this format allows you to write significantly more on a topic than the average posts. 

By producing and providing quality content, you can be recognised as a thought leader and expert within your field. 


4. LinkedIn Ads: How Do They Work?

There are nine different ad formats to consider for your LinkedIn marketing strategy. From Dynamic ads to direct InMails, to featured posts and more. 

So depending on your goals or objectives, plenty of options are available. There are numerous ways to target and retarget your desired audiences to achieve the desired results.

With all that information at hand, LinkedIn can deliver a variety of options for you to choose from. Furthermore, LinkedIn also guarantees you get the best results by leading the campaign only to users who have been active recently or consistently use the platform. 


5. Extensive Analytics

Analytics is essential on any platform, as it allows you to elevate the success of a campaign. With LinkedIn Analytics, you can filter your results by money spent, impressions, clicks on a post, and click-through rates allowing you to gain a detailed understanding in one look. 


6. Campaigns to Fit Your Marketing Budget

With a LinkedIn marketing strategy, ad budgeting is pretty simple. LinkedIn’s minimum ad spend £2 per day (pretty decent compared to others).

You can easily select the ad to cost per click or impression. 

If you select per click, you will only be charged for the actual interactions and engagements a post receives. 

And if you wish, you can set the ad to be geared towards impressions and be charged per view instead.

Either way, the choice is yours. 


7. Research, research, research.

In the last couple of years, social media marketing has significantly shifted. Especially in how marketing is conducted and how B2B brands engage with one another.

Whether you have worked with other platforms such as Instagram, Twitter and Facebook, make sure you select the right platform or platforms that suit your business and where your audience is.

So, take your time to research which options will work best for your digital marketing plan. 

Final Thoughts

Based on the details highlighted above, it is evident that the latest LinkedIn marketing features and results can help the business achieve the highest quality of results.

Whether you decide to utilise LinkedIn, it is important to tailor a plan to suit your business’s needs.

For more information on the importance and effectiveness of LinkedIn, we have plenty of blogs to help. So, check them out.