Everything has a cost, and LinkedIn automation is no exception (and money isn’t the only factor at play here). With so many spammers around these days, LinkedIn is on high alert when it comes to the use of various unlawful means of advertising.
The site’s stated policy prohibits the use of any LinkedIn automation tools.
LinkedIn is a place where people expect to interact with one another. If you use this tool to automate your outreach, you’re effectively telling your prospect that you’re unwilling to spend a few minutes to look at their profile and figure out how to be helpful. You’re telling the prospect that they’re nothing more than a number to you. Is that how you want to begin a relationship with a potential customer or partner?
This occurs all the time with email. But we’ve become used to it. It’s not something we’d expect to see on LinkedIn.
Automation Kills Your Profile
Automation may kill your profile for a variety of reasons. These may include things like:
- Too much reliance is placed in bots. Human connections are at the heart of selling and customer service. When a company places too much trust in its automated technologies, strange results might occur.
- On the other hand, leadership may be unwilling to modify the tools due to their own experiences with poorly deployed automation.
- Automation tools are costly, and adequately configuring them might take a long time. For others, this may be a hindrance.
Where Is the Human in The Messages?
What is the basic formula for a message or request that gets a prospective lead’s attention? It should be written in a casual, uncomplicated, and easy-to-read style.
The primary benefit of marketing automation is that it saves you time and effort, enabling you to focus your efforts on more important initiatives. This efficiency, however, should not imply that the human element is left out of the loop when it comes to essential marketing touchpoints.
We can all agree that marketing automation excels at tasks like email scheduling, personalization, and increasing reach. However, robots aren’t ready to take over the person-to-person relationship-building aspect of the business.
Automation Doesn’t Help Your Business Grow.
Remember that automation can never make your business grow. Instead, prospect on LinkedIn more naturally and straightforwardly—this approach is identical to networking in person. When you meet someone face to face, you generally don’t start pitching them right away (if you do, please stop!). You begin by creating a connection, and then as part of the dialogue, you probe for wants. Then, if there is a need, you may volunteer to assist.
We’re just moving this procedure to a virtual setting where you don’t have to attend an in-person event to meet people.
Last Words on LinkedIn Automation
The ability to interact with others is precious. Spamming is poor communication, and it has little effect on revenue. If you want to undertake non-automated LinkedIn outreach, consider StraightIn’s helpful advice. We are only one call away.