Automation: The most dangerous weapon in a marketer's toolbox.

Automation: The most dangerous weapon in a marketer’s toolbox.

Many new technologies aim to improve marketing. This was unmistakably true with automation solutions. It was fantastic that you could customise messages and incorporate logic to create a life-like communication pattern automatically. However, it wasn’t long after people started using automation that they discovered it might be the most dangerous weapon in a marketer’s toolbox.

Every day, marketers make choices to optimise their return on investment (ROI) using technology and automation. Despite the many benefits of advanced technology, numerous firms struggle to properly use machine learning (ML) or artificial intelligence (AI) technologies.

What Is Automation?

LinkedIn automation refers to the use of software to send out connection requests, develop and distribute content, publish on your corporate page, examine profiles, interact with specific accounts, and conduct social marketing campaigns on LinkedIn.

How Can It Damage Your LinkedIn Page Business Reputation?

So, who cares, you may ask? What’s the harm in sending the message to the wrong people if it reaches the right ones? Irrelevant messaging may harm your company’s and your salesperson’s brand.

LinkedIn’s value is driven by human-to-human connections. LinkedIn’s algorithm rewards it. This is why platform engagement is increasing.

The mission of LinkedIn is to “connect the world’s professionals to make them more productive and successful.” The site is used by people to study, network, and discover employment and economic possibilities.

Bots decrease the platform’s value and ruin the user experience.

Do you want proof? Consider a typical LinkedIn group. When individuals can send automatic updates to a group advertising their material, the group swiftly devolves into a virtual wasteland of spam with little participation.

LinkedIn is working to create triggers to detect and block spammers to preserve the user experience. Bots are now flooding the network with automated spam connection requests and messages. If LinkedIn does not tighten its grip, bots will damage the platform for the rest of us.

How Doesn’t LinkedIn Like Automation?

All of the automation tools and outsourcing models violate several LinkedIn regulations and terms of service. If LinkedIn discovers a user who is automating or outsourcing, they impose a temporary suspension for a few days or weeks. If the infraction is severe enough or occurs often enough, they may make the ban permanent.

The bot businesses are well aware of this. They even provide suggested practices to assist users in avoiding detection.

Members who choose “ignore” on a connection request also have the option of clicking “I don’t know this person.” If a sufficient number of people who receive your connection requests choose that option, LinkedIn will need an email address for all future connection requests. Please keep in mind that LinkedIn does not disclose the restrictions, and they seem to change depending on other actions (such as the ratio of connection requests accepted). Restrictions may be triggered by as little as 5–10 individuals clicking “I don’t know this person.”

It’s just a matter of time until your sales team’s access to these automation tools is limited or prohibited. The risk is not worth it for most sales teams.

Go for professional marketing services. You will get greater outcomes.

If you’re thinking about automating, think about how your automated outreach will come across to your prospects. Regardless of how much time and effort you put into developing the perfect message, it’s still a mass outreach disguised as human-to-human. It is, however, still a bot. It’s time to start acting as we would in person on LinkedIn. 

If you want to be successful on LinkedIn, you need to use a non-automated service that will guarantee results that will soar.

A non-automated approach will allow you to be personable, build connections, get to know a lead, and understand their requirements before pitching. 

This is where StraightIn comes in. StraightIn non-automated services will assist you in publishing content for the right audience at the right time, thus strengthening your LinkedIn presence. We enable you to add a customised touch to your user interactions.

Want to know more? Contact our team today to find more about our packages and services.

 

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