Improve Your LinkedIn Profile’s Visibility with These Tips
Whether or not you’re actively looking for work, keeping your LinkedIn profile up to date is essential. According to statistics:
- three people are hired on the site per minute.
- 87% of recruiters use LinkedIn to identify active and passive applicants.
A recruiter is likely seeking someone with your unique qualities right now!
Recruiters locate prospects by using search phrases and filters. However, with 766 million people using LinkedIn for networking and professional advancement, any search will provide a large pool of prospects. It would help if you enhanced your profile to stand out.
We’ll show you how.
Fill up every section of your profile.
Each part matters on your LinkedIn profile. It may seem like your bio is the only thing people read, but by filling it out solely, you risk being “nexted” to someone who has taken the time to fill out all their information.
Consider this: if you had to choose among two new prospective recruits, one with a detailed profile crammed with content and the other with a two-paragraph bio, which one would you choose?
The more you can tell readers about yourself and your work, the better. This will also help you appear in search results since LinkedIn prefers entirely fleshed-out profiles.
Consider Search Engine Optimisation (SEO)
Think like a content writer to establish or entirely revamp your LinkedIn profile. What exactly do content writers do? They optimise their content by including essential keywords to help it rank and get visibility. Use relevant keywords throughout your profile, including:
- The headline – This does not have to be your present workplace. You are free to be creative here.
- The summary – This is about you, but it’s also an excellent spot to include keywords.
- Your experience – Don’t forget to include keywords in your previous job descriptions.
Recruiters, human resources professionals, and hiring managers utilise keywords to find persons who would be a suitable match for an available job. The more you optimise for the industry phrases these decision-makers are looking for, the more likely you will appear in their search results.
Expand Your LinkedIn Network
There are various techniques to enhance your LinkedIn engagements, including:
- Seeking and providing endorsements.
- Requesting references from former and current colleagues and acquaintances.
- Including brainy remarks and soliciting feedback on stuff you post.
- Long-form information, such as blog entries, should be written and shared.
Post Relevant Content
Posting relevant content on LinkedIn is one of the finest strategies to engage with and acquire new contacts. This will help you organically grow your network and position you as an industry expert, which may substantially enhance your professional exposure!
Furthermore, if people enjoy what they see, there’s a big chance they’ll want to participate in the discussion and potentially become part of your network.
Maintain an Active Presence
Whether you want to increase your followers/connections or stay relevant, this may be the most challenging part. It is critical to be engaged in the newsfeed regularly. Update your status with articles you liked or authored, leading initiatives, or other general professional news. The secret to successful social media involvement is CONSISTENCY.
The bottom line…
Although it may take some time and work, the worth of a well-optimised LinkedIn profile is immeasurable. Even if you aren’t actively seeking employment, having an up-to-date and complete profile may lead to new and intriguing opportunities. Why not add it to your list of things to do?