Managing a company’s LinkedIn page is crucial to building a strong online presence and attracting new clients (LinkedIn is the top social media platform for B2B lead generation!). If you’re new to content marketing or not sure where to begin with your company’s LinkedIn page, follow these few tips and tricks for effectively handling your company’s LinkedIn page.
1. Make sure your profile is up-to-date and complete
An updated and complete company profile makes it easier for potential clients and prospects to find you trustworthy and serious about what you do. This includes adding a profile picture, header image, and company description. Be sure to include keywords related to your industry in your profile, as this will make it easier for people to find you in search results.
2. Create a content strategy
The next step after creating a profile is to start creating content. Decide what kind of content you want to share on your company’s LinkedIn page. This can be either company updates, industry news, or thought leadership articles; most company pages do a mix of all of these. The content you post should be relevant and valuable to your target audience and industry.
3. Post regularly
It’s important to post regularly, not just to keep your audience engaged, but to also help your page’s growth. This can range depending on your content strategy, but it is best to post at least weekly. LinkedIn has found that pages that post weekly have 5.6x more followers and their fowling grows 7x faster, as compared to pages that post monthly. Consistency is key, so make sure you stick to a regular posting schedule.
4. Leverage LinkedIn groups
Join LinkedIn groups related to your industry and participate in it regularly. You can do so by answering questions people have posed in the group, or even starting your own industry-specific discussions. This will help you connect with other professionals and leaders in your industry. This also helps build your brand by establishing yourself as a thought leader and placing your company at the forefront of your industry.
5. Monitor your page
Regularly monitor your page to see what content is performing well and what isn’t. You can then use this information to refine your content strategy and ensure that you are only posting content hat engages and resonates with your audience. With LinkedIn Insights, this could not be easier. LinkedIn Insights allows you to track your page’s performance and see how your content is resonating with your audience. Using this tool can help you make data-driven decisions and optimize your page’s performance.
In conclusion, effectively managing your company’s LinkedIn page requires a clear strategy and consistent effort. By following these tips and tricks, you can build a strong online presence, engage your audience, and attract new business.