Since LinkedIn was founded it has become an excellent marketing platform for B2B users, with 260 million users worldwide. LinkedIn is by far most the important network to reach out to business buyers and connect with professionals. It allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities.
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to gain attention and attract prospective and existing customers to your business. In this article i’m going to discuss the benefits of LinkedIn compared to SEO.
One thing that LinkedIn and SEO have in common is that once you’ve created a page that the search engine deems worthy of directing their users to, it can continue to attract traffic to your site for months after you publish it.
Of course, researching and writing high-quality content requires an investment. That investment will either be in the form of time, if you choose to create it yourself, or money, or if you choose to hire a digital marketing agency or content creators to create it for you. Here at StraightIn, we are specialists at creating lead generation campaigns using absolutely no automation. Our packages can include monthly LinkedIn articles posted to your targeted network, which can also be posted as key worded blog posts on your website. You get to continue to reap the benefits of this even if we stop working together.
One of the biggest advantages of SEO is that it’s a highly effective inbound marketing strategy. Inbound methods centre on making it easy for your audience to find you when they want information and is much more customer-centric. It involves creating helpful resources and easily accessible information. Then, when users are ready to spend some time researching your industry or learning more about their options for a specific type of service they come across your company before your competitors. When you focus on attracting users who are actively looking for information related to your industry, products, and services, you’ll be much more effective in resonating with your target audience, and a strong inbound marketing strategy will improve your conversion rates of these prospects..
Plus, this gives you the opportunity to reach your audience while they’re already considering making a purchase or contracting a service, and may well be ready to buy.
Alternatively, LinkedIn has given us the tools to communicate more frequently to build trust, integrity and credibility. It provides a simpler way to keep in touch, and up-to-date with existing clients whilst gaining access to the many potential customers on its network. This is where LinkedIn has its advantage over SEO, as if a consumer does not choose to purchase or react to your content and instead only browses, then you cannot capture their details. With LinkedIn, you can build relationships through new connections and messages, and have the opportunity to get in front of your potential customers. Even if it’s not something they’re looking for just yet, you can start to build the relationship and they’ll be able to easily reach out once they are in a position to buy.
Another advantage is that LinkedIn allows you to target very specific personas, so that you can filter precisely for the decision makers for your target market.
You can filter for demographics such as location, job title and industry. LinkedIn Sales Navigator is a powerful bolt on which allows much more granular filtering of prospects, so that you can structure your outreach around your perfect client, and utilise a higher number of InMail credits as well as an additional range of premium features to aid your lead generation and find potential customers.
If you are looking to leverage LinkedIn to generate new business, get in touch with our team!