It’s no secret that in today’s rapidly digitised age, establishing a strong online presence is crucial for personal and professional growth. When it comes to professional growth, LinkedIn, the world’s largest professional networking platform, is the tool to use. Both individuals and businesses can showcase their expertise, connect with like-minded professionals, and stay up-to-date with industry trends. 

While maintaining a website is valuable and many choose to upload their blog posts or articles there, LinkedIn’s own article posting feature should not be left in the dust! Posting articles on LinkedIn offers a range of unique benefits that can significantly boost visibility and be a complete game-changer for you. 

1. Target Audience Access: Expanding Your Reach

One of the primary reasons to embrace LinkedIn as a content-sharing platform is its vast user base of professionals across various industries. As of the latest data, LinkedIn has over 900 million members worldwide. By posting articles on LinkedIn, you gain direct access to this extensive network of potential readers who are actively seeking valuable insights and industry-related content. Unlike your website, where you rely on driving traffic through marketing efforts, LinkedIn serves as a ready-made platform to connect with a relevant and engaged audience, expanding your reach exponentially.

2. Easier and Less Time-Consuming Content Management

Maintaining a website can be time-consuming and requires constant attention to ensure it remains updated and optimised. On the other hand, posting articles on LinkedIn is a user-friendly and streamlined process; posting an article takes less than 10 minutes of your time. The platform’s intuitive interface allows you to create and publish content with ease, eliminating the need for technical expertise or extensive content management systems. This convenience enables you to focus more on crafting valuable content and engaging with your audience, rather than grappling with the complexities of website maintenance.

3. Building LinkedIn Influence and Thought Leadership

By regularly posting high-quality articles on the platform, you can establish yourself as an authority in your field. As your articles gain traction and garner attention from a wider audience, your credibility and influence within your industry grow significantly. Thought leadership not only opens doors to new opportunities but also allows you to contribute meaningfully to relevant discussions and make a positive impact on your professional community.

4. Creating Value to Share in LinkedIn Groups

LinkedIn Groups are hubs for professionals with shared interests to connect, discuss ideas, and share valuable content. By posting articles on LinkedIn, you are creating a repository of insightful content that can then be reshared within relevant groups. When you share valuable and relevant articles in these groups, you position yourself as a helpful and knowledgeable contributor. This, in turn, can lead to increased engagement, connections, and the growth of your network.

Beyond Benefits: Utilising LinkedIn’s Features

Apart from the core advantages mentioned above, LinkedIn offers several features to amplify the impact of your articles and enhance your overall presence on the platform:

Hashtags and Tagging: Incorporate relevant hashtags in your article posts to make them more discoverable to users interested in those topics. Additionally, tag individuals or companies featured in your article to notify them and encourage them to engage with your content.

LinkedIn Analytics: LinkedIn provides valuable insights into the performance of your articles. Use the platform’s analytics to analyse views, engagement, and audience demographics to refine your content strategy and better understand what resonates with your audience.

Engagement and Networking: Actively engage with your audience by responding to comments, messages, and connection requests. Building meaningful relationships with your followers can lead to valuable collaborations and opportunities.

Post Your First LinkedIn Article Today

All in all, posting articles on LinkedIn offers a host of advantages that can elevate your professional profile and contribute to your success. The platform’s vast user base provides unmatched access to your target audience, while its user-friendly interface makes content management a breeze. 

Embrace the power of LinkedIn, and you’ll discover a world of opportunities unfolding before you. Interested in working on your LinkedIn presence but not sure where to begin? Speak to us about our LinkedIn content packages today!