If you could only concentrate on one channel for Lead Generation for your business, it should be LinkedIn.

The statistics indicate that a platform is an excellent option for B2B marketers. Compared to other advertising networks, the conversion rates are more significant, and the cost per lead is cheaper. Furthermore, there are many free lead generation methods available, as well as several apps that make the process simple.

This article will go into the advantages, paid and free methods, and technologies that assist in the non-automated LinkedIn lead generation. By the end, you’ll have a technique for producing more leads on the platform for less money.

What is the True Potential of LinkedIn?

LinkedIn isn’t the first thing that comes to mind when you think about social media marketing. This professional networking platform, on the other hand, is a goldmine of B2B marketing possibilities.

Do you still not trust me?

Eighty-two per cent of B2B marketers utilize LinkedIn for content marketing, according to the Sophisticated Marketer’s Guide to LinkedIn. This is primarily because top-level influencers, decision-makers, and industry thought leaders often utilize LinkedIn.

You can capture their interest and develop your company if you have the right approach. You may also use LinkedIn to boost website traffic and strengthen company reputation.

A solid LinkedIn lead generating plan may propel your company to new heights. However, marketing your business on LinkedIn may be difficult, and it would help if you seized the spotlight without seeming too commercial.

There’s a high possibility that your website or blog will receive a lot of new visitors after you find out the ideal method to market your company. You should be able to turn website visitors into leads and therefore increase your income.

Now, let’s look at the most exemplary LinkedIn lead generating techniques:

How to Generate Leads on LinkedIn?

Understanding how to create leads from LinkedIn is critical for your company since it allows you to discover high-quality prospects to fill your sales funnel. Any firm that sells business-to-business (B2B) or business-to-consumer (B2C) must engage prospects and customers on LinkedIn, the world’s most extensive professional network. LinkedIn lead generation is a simple, dependable source of quality leads that you can access at any time.

Be Genuine and Look for The Win-Win Situation

Engage others in your space and seek methods to assist them in achieving their objectives. The reciprocity standard always comes back around; you just never know how long it will take. As a result, be patient and unselfish, and it is notable since not many individuals adopt that method.

Enhance Your Professional Profile to Increase Interaction

On LinkedIn, “looking the part” is a significant concern.

After all, the platform mainly comprises professionals trying to assert their authority and showcase their achievements.

The more information you include on your LinkedIn page, the better. Optimizing your profile entails not just making it searchable on the platform but also attracting the attention of your leads.

Don’t “spray and pray” with your LinkedIn approach.

We understand that you want to improve your LinkedIn lead creation, and you’d like to increase your connections and clients.

Unfortunately, this has resulted in an unwelcome trend of advertisers spamming the site.

That doesn’t imply you can’t perform outreach on LinkedIn. Certainly not by a long way.

The lesson, though, is that you cannot just “spray and pray” when it comes to outreach. Instead of approaching individuals coldly, concentrate on relationship-building, content sharing, and participating in post-conversational discussions.

According to a recent study, B2B buyers read an average of 13 pieces of information before making a choice. B2B outreach entails thinking long term rather than seeking immediate pleasure. Not only that but if you are overly pushy in your outreach, you may be branded as a spammer in your area.

Ideally, you should customize each of your outreach communications and provide something in return to your connections (think: a blog mention, a newsletter shout-out, a quote, etc.).

Import Your Lead Generation into Your CRM And Nurture It

Customer Relationship is on the enter key on the keyboard.

Most Customer Relationship Management (CRM) systems enable you to connect your lead-generating tool to put your leads into your CRM either manually or automatically.

Set up email-nurturing processes to send each divided list a series of drip emails tailored to their particular interests. Make sure you don’t limit yourself to just one or two buckets/workflows since your prospects and customers will have a wide range of requirements.

How a non-automated service like StraightIn can help you kick start your LinkedIn profile and generate leads

With over 60 Million decision-makers actively using LinkedIn, we get your business in front of the right people.

  • A qualified audience generates qualified leads.

StraightIn uses professional demographic data to target the appropriate individuals based on job title, business, industry, seniority, and other factors.

Matched Audiences, a collection of custom targeting choices, may be used to retarget website visitors, reach contacts, and create account-based marketing campaigns.

  • We create advertisements that will catch their attention.

StraightIn promotes your business updates in the LinkedIn stream across desktop, mobile, and tablet using Sponsored Content.

  • Outreach and follow-up planning

We further deepen the sales process. Working with the full conversation management, we’ll monitor old prospects that may have gone cold and follow up these conversations to re-spark interest. Any other aspects of your sales process can also be integrated here.

  • Calculate the return on investment (ROI) of your campaigns. 

We employ real-time analytics that makes it simple to demonstrate the effectiveness of your lead generation campaign on LinkedIn.

We also use conversion tracking to monitor website conversions from LinkedIn advertising, and we use built-in statistics to improve your campaigns.

For more help on non-automated LinkedIn lead generation, contact our sales team today!