With thousands of marketing agencies across the country vying for attention, it can be difficult to know which one is right for your business.
A common dilemma when choosing a digital marketing agency or partner is whether to select a specialist agency with expertise in a particular niche or a full-service agency, one supposedly capable of meeting all your digital marketing needs.
While full-service agencies’ offerings and services may sound impressive, the phrase “Jack of all trades, master of none comes to mind.” Marketers working for full-service agencies may have experience in various marketing disciplines, but they are by no means experts who unlock the expertise needed to get specific jobs done.
On the other hand, specialist marketing agencies have the necessary skills and experience to get the job done. While they may not have a long list of impressive services and features on their website and social media, they are experts in their respective fields.
In digital marketing, many different disciplines fall into the sliding scale of specialists including, but not limited to:
- Web design
- Web development
- Content writing
- Content design
- Email marketing
- Social media marketing
At StraightIn, we specialize in helping business use LinkedIn to win new business and build a personal brand. As a result of this specific focus, we have more experience and a better understanding of what it takes to succeed in this market than some full-service agencies do. This also allows our team members to be more creative; they’re not bogged down by having to learn how to handle every business type under the sun or being constantly asked for advice on things outside of their expertise.
In short, a specialist marketing agency is best if you have specific needs and want to work with an agency that understands them.
The advantages of working with a specialist marketing agency
- Access to specialist services
When working with a specialist marketing agency, you are accessing a specific set of services absent from in-house marketing departments and generalist marketing teams. Specialist marketers are experts in their respective fields possessing knowledge and experience of marketing tactics that others do not.
Experts, as such, strive to create high-quality work that produces the desired results for their clients. Experts also keep on top of the latest marketing trends, which are commonly transferred directly to the clients’ work. Our team at StraightIn has successfully run campaigns for a number of different organisations from across a broad spectrum of industries, with years of tried and tested campaigns under their belts.
If your marketing department is like most other marketing departments, you might feel overwhelmed with your current workload. By outsourcing elements of your marketing to a specialist agency, you can relieve the immense pressure on your marketing team and ensure that your own organisation’s marketing activities are on course to meet your objectives. When partnering with StraightIn, you can focus on your areas of expertise and leave LinkedIn to us.
- Return on Investment
The cost of hiring an in-house specialist adds up to a hefty sum. Costs from the hiring itself, additional training, software, and equipment set up, salary, and benefits all build up. Whatsmore, there is no guarantee you’ll see direct results from that hire. In short, it is a gamble.
When working with a specialist agency, many of these operational costs can be avoided; in return, you will see measurable results on your investment. Specialist agencies know their niche inside and out to ensure they’re providing quality services within it. At StraightIn, our specialist area is LinkedIn. We can tailor our campaigns around our client’s specific needs – whether it be increasing brand awareness, leading traffic to your website, or improving conversion rates – all of which ultimately lead to more ROI.
In need of a helping hand?
Marketing agencies are varied, and it can often be confusing to know which one is right for your business.
Rather than us telling you that you need a specialist marketing agency, it would be more relevant if you analysed this for your own situation. First, ask yourself…
- Are you currently generating enough marketing leads?
- Are elements of your marketing strategy not working?
- Do you have scope to employ new in-house staff?
If any of these questions raise concerns, it may be worthwhile seeking out a digital marketing partner.
If you are looking at marketing agencies that specialise in LinkedIn, then we would love to speak with you about how we can help grow your business through better outbound or Paid Advertising Campaigns.